Meet the co-founders
Powered by decades of collective global knowledge, industry expertise and the Experience Operating System (XOS), we work with you to develop the 8 critical XOS ‘keys’ of experience management, which address your business priorities, build the internal capabilities needed to drive growth, alignment and lasting impact.
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Diane Magers
Chief Experience Officer
A pioneer in customer and employee experience strategy, Diane has built globally-recognised frameworks that enable sustainable transformation. Her expertise in journey management, design, and organisational alignment, ensures measurable, impactful outcomes.
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Ian Golding
Chief Knowledge Officer
An internationally acclaimed CX specialist, Ian combines his practical frameworks and deep industry insight to educate and guide organisations in embedding world-class service behaviors and creating customer-centric cultures.
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Eytan Hattem
Chief Solution Officer
A leader in XM operationalisation, Eytan excels in aligning strategy, technology, process, and human behavior. His work emphasises creating seamless ecosystems that exceed customer expectations, drive loyalty, and fuel business growth.
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James O'Connor
Chief Growth Officer
With a heritage in strategy and transformation at Bain & Company and Forrester, James is known for cutting through complexity to identify and focus on what drives business outcomes. His strengths combine strategic clarity, hands-on practical delivery, and ensuring relentless focus on what matters most.